Sweet Sea takes a creative approach to snacks using alternative natural ingredients. Seaweed is an underused food source rich in protein and other essential vitamins. Using flour created from seaweed, they are able to create a dessert that is a tasty, healthy alternative to sugary dessert products.

Each variety of Sweet Sea bars and cookies is packaged in a distinct color and design, which is roughly based on nautical flags. The minimalist approach to the packaging allows the flags to stand out making each flavor profile easily identifiable. The logo consists of whimsical seaweed plants that become anchor hooks.